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Product and Segment Trends Market segmentation highlights strong demand concentration in convenient and high-functionality formats: Ready-to-drink shakes (31.0%) lead due to convenience and zero-preparation use High-protein positioning (34.0%) dominates nutritional focus as consumers prioritize muscle preservation and satiety Powder meal replacements remain popular for flexible dosing and affordability Digestive-support and micronutrient-fortified products are gaining traction Clinical, wellness, and DTC channels are expanding rapidly alongside traditional retail Structured nutrition formats are becoming increasingly important as consumers seek predictable and easier daily nutrition solutions
Recommended Use: Take 1 ml (approximately 2 pumps) and hold in the mouth for 30 seconds before swallowing, or as directed by your healthcare practitioner
Funding This study was supported by the Medical Science Research Project of Hebei Provincial Health Commission in 2023 (20231400), the Basic Research Project of Chengde Science and Technology Bureau(202205B074) and the Hebei Province basic Research Project (Natural Science Foundation) (C2022406011)
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