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Take a holistic approach that considers both physical and emotional well-being
Zhai Q, Wang G, Zhao J, et al
What does that actually look like
"Even though all of these patients have different lives and starting points, our campaign tells the same underlying story, highlighting how, after starting on a GLP-1, our patients feel healthier and have the support they need on Ro." The campaign will debut during the Super Bowl LX NBC broadcast on February 8th and be supported by a national advertising strategy spanning linear and broadcast TV, paid social, and out-of-home takeovers launching in cities across the US
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